Bell: Let’s Talk Day

25 Jan

bell-lets-talk

In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.

As a result, institutions and organizations large and small in every region received new funding for access, care and research, from Bell Let’s Talk and from governments and corporations that have joined the cause. Bell’s total donation to mental health programs now stands at $79,919,178.55 and we are well on our way to donating at least $100 million through 2020.

Dedicated to moving mental health forward in Canada, Bell Let’s Talk promotes awareness and action with a strategy built on 4 key pillars: Fighting the stigma, improving access to care, supporting world-class research, and leading by example in workplace mental health.

One of the biggest hurdles for anyone suffering from mental illness is overcoming the stigma attached to it. The annual Bell Let’s Talk awareness campaign and Day is driving the national conversation to help reduce this stigma and promote awareness and understanding and talking is an important first step towards lasting change.

For every text, call, tweet, Instagram post, Facebook video view and Snapchat geofilter used on Bell Let’s Talk Day on January 25th, Bell will donate 5¢ more to mental health initiatives across Canada.